編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-485-174 | American Express Travel Related Services Co. | Kao, John J. | Entrepreneurship | Entrepreneurial Management( MGMT104 ) |
2 | 9-485-176 | Lou Gerstner | Kao, John J. | Entrepreneurship | Entrepreneurial Management( MGMT104 ) |
3 | 9-486-100 | Au Bon Pain | Kao, John J.;Field, Lee C. | Entrepreneurship | Entrepreneurial Management( MGMT104 ) |
4 | 9-392-019 | Bill Gates and the Management of Microsoft | Rosenzweig, Philip M. | General management | Entrepreneurial Management( MGMT104 ) |
5 | 9-395-017 | 3M Optical Systems: Managing Corporate Entrepreneurship | Bartlett, Christopher A.;Mohammed, Afroze | General management | Entrepreneurial Management( MGMT104 ) |
6 | 9-306-087 | GE''s Growth Strategy: The Immelt Initiative | Bartlett, Christopher A. | Other | Entrepreneurial Management( MGMT104 ) |
7 | 9-487-041 | Scandinavian Airlines System | Kao, John J. | Other | Entrepreneurial Management( MGMT104 ) |